High impact hands-on entrepreneurial training that gets straight to the point.

Who should attend?

Why you should attend?

  • Business owners

  • Solopreneurs

  • Career professionals in transitions to entrepreneurs

  • Non-Profit leaders

  • Individuals with start-up ideas

  • Creatives (stylist, MUA, designers)

  • Entertainers

  • Hobby enthusiast 

  • Meet experts and influencers in person

  • Learn new tools, techniques and systems

  • To connect locally and collaborate with like-minded business leaders

  • Find a business mentor or coach

  • Get FOCUSED (Functional Operations Create Useful Systems)

  • Be inspired

  • Take actions and get results.

What will you leave with?

  • Clarity of your business structure

  • Key factors to position your business for funding

  • Clarity of your brand identity

  • Your business model

  • Your buyers persona

  • Understanding basic financial statements

  • Time saving tools and resources

  • An interactive experience


I remember the days of covering my face and yelling, "THIS IS HARD!" When I first started my branding company, I had so many questions. I often became frustrated and I wanted to give up so many times. I was really good at the technical stuff but I just kept getting stuck. I was working extremely hard, long hours but my bottom line was not showing it. What was I missing? What was I doing wrong? Many times I would ask other business owners around me for advice, they were either clueless, too expensive or gave me the run-around. Well, all of that changed the day I decided to invest in myself, my brand and my future...I hired a business coach. That was one of the best decisions I ever made. Now, years later, I am here to offer business solutions to other entrepreneurs who simply want to get straight to the point about launching, growing and scaling their businesses.

-Zira T. Washington

Founder/ ZTW Media Group

Producer of Straight To The Point Entrepreneur Workshop



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Entrepreneurship is a mindset. Our team of coaches will pull from your intuitive business nature to help you formulate practical solutions. 


The price of STTP workshop is only a fraction of the cost of other programs comparable to its kind. You get more info for your dollar without all the fluff.


A great part of collaborative learning is just that...you do not have to bare the burden of navigating this process alone. Your supportive teammates and coaches will make the process an enjoyable and effective experience.


All of our business coaches, educators and experts are seasoned, well trained thought leaders from professional backgrounds in their prospective fields. 


You can learn from our team of professionals in person during our workshops in a city near you, via online webinars and video conferencing.


When you participate in STTP training you become a part of a community of like minded individuals that share your same level of passion to succeed. You will become a part of an ecosystem of other entrepreneurs in your city, creating wonderful networking opportunities.



During STTP workshop, you will develop and fine-tune your plan and systems. You will critically examining and tweak your next steps through real-time feedback from people in your cohort. Throughout the workshop , we’ll cover the following topics:

  • Module 1: Creating A Winning One Page Business Model  

  • Module 2:  Create Your One Page Marketing Plans That Reach, Keep & Grow Customers)

  • Module 3: Identifying Your Customer

  • Module 4: SEO 101

  • Module 5: Brand Identity

  • Module 6: Create Your Business Structure (Business Structures, Licenses, IP, Hiring)



 In General 

STTP is an all day workshop, meeting one day for 6-8 hours. Facilitators include educators, active entrepreneurs, and guest speakers including specialists and professionals from the current visiting city. Immediately after registration our coaches will begin to prep you for the STTP training. You will receive emails outlining content, tools and materials to study before the day of the workshop. This valuable information is a FREE gift for being a valued member of our community.



The total cost for the STTP training is only $97.99 which include the workshop, media and branding toolkit, 4 additional group coaching sessions over the course of 6 weeks and lunch.  All course materials will be provided.  

What To Bring

Participants are required to bring an electronic device with wifi capabilities. (Laptop, tablet or smartphone)

Snacks are encouraged. Dress comfortably ready to work, think and collaborate.


Program Dates

Jackson, MS February 22, 2020


The workshop will be held at The Synergy Link, 135 Bounds St. Jackson, MS 39206

Virtual Makeup Dates & Times For Jackson, MS

*This is a closed session.


Get Up & Move...Mapping Out Your Vision

SWOT Analysis

Lean Canvas One Page Business Models

March 7, 2020

9:00am - 11:00am

Structures, Systems, & Strategies

Legal Structure & Understanding Cash Flow

Creating Business Systems That Work

Well Planned Execution Plans

March 14, 2020

9:00am - 11:30am


Building Your Brand

Start With Your Story

Creating Your Brand Identity

Understanding Where You Fit On Social Media

March 15, 2020

4:30pm - 7:00pm

*Virtual Connections will be sent to all registered participants.

No upcoming events at the moment

Zira T. Washington

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Along with her 17 years of experience in education, Zira credits her 20 plus years in the music industry for her successful branding techniques.

Dr. Anna McCoy

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Ms. McCoy is a certified executive coach and master trainer in the area business, leadership and personal development.